Is LinkedIn Sales Navigator worth it?
By Tirth Shah, founder of Bub · Updated
Sales Navigator is worth it if finding new prospects is your bottleneck: its 50+ search filters, lead lists, alerts and 50 InMails a month are built for prospecting. It costs $119.99 a month for Core or $1,079.88 a year, and $159.99 a month for Advanced or $1,799.88 a year. If your bottleneck is working the conversations you already have, like replying fast, following up and standing out, you don't need it: that's an inbox problem, not a search problem.
Add Bub to Chrome, it's freeSales Navigator plans and prices
| Plan | Monthly | Yearly | Adds |
|---|---|---|---|
| Core | $119.99 | $1,079.88 | 50+ search filters, 50 InMails/month, lead and account alerts |
| Advanced | $159.99 | $1,799.88 | Team seats, TeamLink, Relationship Map, CRM embedded tools |
| Advanced Plus | Custom quote | Custom quote | Advanced CRM integrations, dedicated account team |
US prices per seat from LinkedIn's compare plans page, October 2026.
Who it's worth it for, and who should skip it
| You are | Verdict |
|---|---|
| An SDR or AE prospecting new accounts every day | Worth it: the search filters and lead lists pay for themselves |
| A team that needs CRM sync and shared relationships | Worth it on Advanced |
| A founder doing occasional outreach to your network | Usually not: free LinkedIn search plus good follow-ups go a long way |
| Someone drowning in existing conversations | Not the fix: you need an inbox with labels and reminders |
| A recruiter | Look at LinkedIn Recruiter Lite instead, which is built for hiring |
Sales Navigator doesn't fix your inbox
Sales Navigator keeps its own message inbox, separate from LinkedIn messaging, and neither has labels, reminders or split inboxes. If leads are slipping because conversations sink, the fix is a faster inbox for your LinkedIn messages. Bub's extension is free and adds voice notes and native video to LinkedIn's message box; the Bub inbox adds labels, split inboxes and follow-up reminders, with a 14-day free trial. Bub doesn't work inside Sales Navigator's own message box.
Questions
How much does Sales Navigator cost?
Core is $119.99 a month or $1,079.88 a year; Advanced is $159.99 a month or $1,799.88 a year; Advanced Plus is a custom quote. Prices are per seat, from LinkedIn's site, October 2026.
How many InMails does Sales Navigator include?
50 a month on every plan, and you get a credit back when someone responds within 90 days.
Is there a free trial of Sales Navigator?
LinkedIn often offers one for new subscribers; check the offer on your account.
Can I send voice notes from Sales Navigator?
Not from Sales Navigator's own inbox. Voice messages work in regular LinkedIn messaging with 1st-degree connections, and Bub lets you send them from your laptop.
Checked October 9, 2026. LinkedIn changes its features and limits from time to time.